Ali founded Kinetika in 1997, and is creator of the Imagination Our Nation idea, which she has creatively led from conception to delivery to date. Ali has directed and designed all of Kinetika's productions including Roads To Freedom, Din Shiru, Yemanja and Tiger Out East. She has worked internationally with WOMAD, The Callaloo Company in Trinidad for the Atlanta Olympics Opening Ceremonies, the Carnival of Human Rights, Johannesburg, the Kumasi Carnival, Ghana and the Solstice Parade, Seattle, Attakkalari Centre of Performing Arts, Bangalore. In Britain she designed 3 winning bands for Notting Hill Carnival in 1998, 1999 and 2004 as well as designing costumes for the opening of the Millennium Dome.